Purposes and Uses: personal vs professional vs celebrity

Purposes and Uses:  personal vs professional vs celebrity

Personal vs Professional:

• freedom to post whatever aspects of their day-to-day lives 
• social media is used to document a
• people use their social media accounts to further their own business interests
• in which people use their social media accounts to further their own business interests 

how much do YouTubers make?

• they came to make millions through their content 
• You need to consistently upload quality videos with content people find interesting, relatable, and engaging
• masses of marketing goes into building up your presence 
• creating a brand for yourself is important 
• sponsorships, affiliates, marketing partnerships
• adverts added to make revenue- every 1 million views=$10k
• youtube takes 45% of the entire revenue 
• partner program 
• items that are branded by the youtube channel and sold=merchendise 
• paid subscription

Kim Kardashian: CASE STUDY

• 191 million follows 
• makes from $300,000-$500,000 to sometimes $1 million
• 1.76 million youtube follows
• 66.5 million Twitter followers 
• 29 million Facebook followers 
• Sex-male gaze 
• Celebrity background 
• Married to Kanya West 
• Fashion Icon 
• Fame
• Before she was known for Keeping up with the Kardashians, Kim k was known for the intimate video with her ex-boyfriend spread across the internet 

Donald Trump:

• Filtered through to the public after careful speech writing from spin doctors.  Not so with the Donald, who regularly takes to social media specifically, Twitter-to air his views.

The Hierarchy of Needs:

• Abraham Maslow's hierarchy of needs pyramid is a useful model, which addresses human needs that exist beyond basic survival 
• It's not specific to media, and has been used and developed across a range of different subjects and ideas.  Its principles can be usefully applies to social media

Inspiring makes you want to aim and achieve to be something. YouTube helps people to learn about what they're doing and better themselves.

Quotes and inspirations

Building groups dedicated to people or things can often be a niche

Self-defence courses and job opportunities

Amazon and Instagram promote products

The well:-

• 1st online community
• Virtual community 
• Founded at the end of the 20th century
• A place to generate ideas
• One of these ideas was Craiglist
• First was in California

LinkedIn:-

• A business-oriented service that allows users to share online CV profiles in order to communicate with other business professionals and gain employment
• Formed in 2002 its one of the earliest networking sites that offered users the ability to communicate for employment and career progression