Yael Bradman Unit 6

  SECTION B-LOGISTICS  Project management tools: -timescales  -milestones  -Gantt chart  -review and feedback  -data analysis  The social media sales funnel: -helps you understand all of the stages that social media campaign will go through in order to be successful Generating ideas: Building credibility: Stay top of mind: Drive to sweet spot: Strength relationship: Earn referrals: Staff and personnel examples: -director  -manager  -editor  -social media manager  -project manager  -data analysis  -media market researcher  Black box: Actors-  Tosin Morohunfola, (relates to the audience-by saying he doesn't like horror movies) and says how this movie is different, why he loves the film  Movie facebook- formal, only mentions the storyline and mentions the directors  When evaluating a campaign mention  -has the campaign met the original goals? -analytic tools can be used to ascertain this? -these can b...

 SECTION B: Planning and Managing a Social Media Campaign  worth 30 marks  Checklist: target audience  content  blended synergy  milestones and timelines  personnel  legal and ethical issues  feedback from audiences  Aims, Purposes, and Targets of social media campaigns: Target audience: Due consideration much too give to what the product interact is, what the aims are  One of the first facets of this is whether you are targeting a mass or niche audience If you get a niche audience to think about their subcultures, youth subculture is important in the digital age, subcultures are often defined by taste in music taste and clothing.  However, older people are increasingly adapt to accessing social media  Subcultures: -Social media does a lot more than allowing people to stay in touch, it enables you to connect with other people who share similar interests to you -Subcultures differentiate themselves from the largest group as...

Ideas Generation and Collaborative projects: How could social media be used to generate ideas for a project?: hashtags  polls of Twitter  followers- and following people back that are relevant to that  comments feature  stories Bio in your social media account  Love hearts on Instagram  Retweet of Twitter  Slack: Is a channel-based messaging platform.  With slack, people can work together more effectively, comment on all other software and tools and services and find the information that they need to do their best work- all within a secure environment  Funding and Personnel: Crowdfunding: Funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet  Crowdsourcing: involves seeking knowledge, goods, or services from a large body of people, these people submit their ideas in response to online requests made either through social media, smartphone apps,...