Yael Bradman Unit 6

 SECTION B: Planning and Managing a Social Media Campaign  worth 30 marks  Checklist: target audience  content  blended synergy  milestones and timelines  personnel  legal and ethical issues  feedback from audiences  Aims, Purposes, and Targets of social media campaigns: Target audience: Due consideration much too give to what the product interact is, what the aims are  One of the first facets of this is whether you are targeting a mass or niche audience If you get a niche audience to think about their subcultures, youth subculture is important in the digital age, subcultures are often defined by taste in music taste and clothing.  However, older people are increasingly adapt to accessing social media  Subcultures: -Social media does a lot more than allowing people to stay in touch, it enables you to connect with other people who share similar interests to you -Subcultures differentiate themselves from the largest group as...

Ideas Generation and Collaborative projects: How could social media be used to generate ideas for a project?: hashtags  polls of Twitter  followers- and following people back that are relevant to that  comments feature  stories Bio in your social media account  Love hearts on Instagram  Retweet of Twitter  Slack: Is a channel-based messaging platform.  With slack, people can work together more effectively, comment on all other software and tools and services and find the information that they need to do their best work- all within a secure environment  Funding and Personnel: Crowdfunding: Funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet  Crowdsourcing: involves seeking knowledge, goods, or services from a large body of people, these people submit their ideas in response to online requests made either through social media, smartphone apps,...

 Regulation, Good Practise and Censorship: Regulation there is currently no standard regulation or regulatory body to monitor social media however, private businesses cannot break the data protection act e.g. publishing client's personal details without permission Cambridge Analytica  Facebook data harvested from millions of people across  The Christchurch attack was the first live-streamed attack in New Zealand  49 kills  he subscribed to PewdePie  Self-regulation  Whether professionally or private, users are advised to comply with the law through self-regulation  This means they should have an awareness of what is, and what is not, illegal and act accordingly  Relevant regulatory bodies  IPSO- can monitor online copy from news agencies and magazine industry but have no control over private individuals/businesses  ASA- can advice on online advertisements, as can OFcom and BBFC online streaming and VoD (coupled with increasing priva...

Negative Impacts Of Globalisation  Negative associations: Trolling  Cyber-bullying  privacy  Productivity  Connection  Body image  Addiction  Fake news  Trolling/Cyber-trolling: When an individual/company is persistently targeted in a negative way online, usually through social media channels  The number of social media platforms available has led to a proliferation in this, as has the fact that users enjoy a degree of anonymity when positioning via social media sites  Case Study:  Ariana Grande  After she split with the rapper boyfriend Mac Miller, and then later died through a drug overdose, Grande was trolled online.  As a result, she disabled her Instagram comments for a time Cyber-bullying: When an individual is targeted online through hurtful or threatening message, generally online  Hailee Lamberth Case Another 13-year-old took her life due to cyberbullying. She’s suffered from epilepsy a...

Globalisation The process of international integration arising from the interchange and exchange of products, ideas, politics, and popular culture.  Globalisation is also seen as a way that the international boundaries that once existed are broken down by the advent of new technologies The way in which media can be shared, viewed globally across different media platforms e.g. social media channels.  It allows users to connect and interact with each other instantly, wherever they are globally  Social media has contributed to this, with the way in which users of the network can connect in an instant  Advantages  Disadvantages  - Quick connection and contact with friends, families or anyone  Can damage mental health  Cyberbullying  Negative media can be shared and created (consumers and prosumers) Fun way to showcase the things you want  Easy to post Inappropriate content can be accessed so easily as there is no regulation Censorship is dif...

Purposes and Uses:  personal vs professional vs celebrity Personal vs Professional: freedom to post whatever aspects of their day-to-day lives  social media is used to document a people use their social media accounts to further their own business interests in which people use their social media accounts to further their own business interests  how much do YouTubers make? they came to make millions through their content   You need to consistently upload quality videos with content people find interesting, relatable, and engaging masses of marketing goes into building up your presence   creating a brand for yourself is important   sponsorships, affiliates, marketing partnerships adverts added to make revenue- every 1 million views=$10k youtube takes 45% of the entire revenue  partner program  items that are branded by the youtube channel and sold=merchendise  paid subscription Kim Kardashian: CASE STUDY 191 million follows  makes from $30...