Yael Bradman Unit 6

 Regulation, Good Practise and Censorship: Regulation there is currently no standard regulation or regulatory body to monitor social media however, private businesses cannot break the data protection act e.g. publishing client's personal details without permission Cambridge Analytica  Facebook data harvested from millions of people across  The Christchurch attack was the first live-streamed attack in New Zealand  49 kills  he subscribed to PewdePie  Self-regulation  Whether professionally or private, users are advised to comply with the law through self-regulation  This means they should have an awareness of what is, and what is not, illegal and act accordingly  Relevant regulatory bodies  IPSO- can monitor online copy from news agencies and magazine industry but have no control over private individuals/businesses  ASA- can advice on online advertisements, as can OFcom and BBFC online streaming and VoD (coupled with increasing priva...

Negative Impacts Of Globalisation  Negative associations: Trolling  Cyber-bullying  privacy  Productivity  Connection  Body image  Addiction  Fake news  Trolling/Cyber-trolling: When an individual/company is persistently targeted in a negative way online, usually through social media channels  The number of social media platforms available has led to a proliferation in this, as has the fact that users enjoy a degree of anonymity when positioning via social media sites  Case Study:  Ariana Grande  After she split with the rapper boyfriend Mac Miller, and then later died through a drug overdose, Grande was trolled online.  As a result, she disabled her Instagram comments for a time Cyber-bullying: When an individual is targeted online through hurtful or threatening message, generally online  Hailee Lamberth Case Another 13-year-old took her life due to cyberbullying. She’s suffered from epilepsy a...

Globalisation The process of international integration arising from the interchange and exchange of products, ideas, politics, and popular culture.  Globalisation is also seen as a way that the international boundaries that once existed are broken down by the advent of new technologies The way in which media can be shared, viewed globally across different media platforms e.g. social media channels.  It allows users to connect and interact with each other instantly, wherever they are globally  Social media has contributed to this, with the way in which users of the network can connect in an instant  Advantages  Disadvantages  - Quick connection and contact with friends, families or anyone  Can damage mental health  Cyberbullying  Negative media can be shared and created (consumers and prosumers) Fun way to showcase the things you want  Easy to post Inappropriate content can be accessed so easily as there is no regulation Censorship is dif...

Purposes and Uses:  personal vs professional vs celebrity Personal vs Professional: freedom to post whatever aspects of their day-to-day lives  social media is used to document a people use their social media accounts to further their own business interests in which people use their social media accounts to further their own business interests  how much do YouTubers make? they came to make millions through their content   You need to consistently upload quality videos with content people find interesting, relatable, and engaging masses of marketing goes into building up your presence   creating a brand for yourself is important   sponsorships, affiliates, marketing partnerships adverts added to make revenue- every 1 million views=$10k youtube takes 45% of the entire revenue  partner program  items that are branded by the youtube channel and sold=merchendise  paid subscription Kim Kardashian: CASE STUDY 191 million follows  makes from $30...

 The Avengers Case Study CASE STUDY: AVENGERS END GAME       It is part of a wider Marvel franchise, bringing together a number of characters from previous films such as Iron man and Captin America  Was popular due to social media, all famous actors and would be promoted through their social media  Grossed over $2.6 billion worldwide 2019 End Game was the highest-grossing film and highest of all time  Attracts all the target audiences  Advertising the marketing campaign through social media outlets Uses and gratification theory:  able to share the film     time restrictions on Instagram which you don't have on youtube Instagram shorter attention spam so would lose patience  constant with their hashtag  https://taodigitalmarketing.com/why-the- avengers-end-game-marketing-is-genius/ ​ They have catered their marketing materials specifically to individuals  channels        To capitalize...

 Social Media:  Purposes and Uses  How do individuals use social media: used every day from their mobile phone or computer and a wide range of platforms  used for communication, enjoyment, and entertainment  used to showcase their life  How do brands use social media: promoting their work/service/product use it to communicate to different target audiences  wide reach online - global can collaborate with other social media users and influencers to elevate their reach  using the platform as a method of distribution synergy- two companies working together to produce something  cross promotion- one company promotes their own products through their products (apple)

Creating and Distributing via Social Media Wikinomics •developed by Tapscott and Williams in 2006 •traditional collaboration has been superseded on a huge scale  •wikinomics proves that smart firms can use modern collaboration to innovate, grow and succeed •wikinomics is based on a 9 million dollar research project -  •wikinomics shows how the masses of people can participate in the economy like never before  • dontappscott.com Film distribution 30/40 years ago  •cinemas •magazines for advertisements and interviews  •DVD/cassette  •theatres  •manual distribution process  The Long Tail Theory  •our ci=ulture and economy is increasingly shifting away from a focus on a relatively small number of hit mainstream products and markets  •devised by Chris Anderson of Wired magazine  •first published in 2004 and then as a book in 2009 •concerns mass vs niche products and audiences  •the cost of distribution and produ...