The Avengers Case Study

 The Avengers Case Study

CASE STUDY: AVENGERS END GAME

 

 

 

• It is part of a wider Marvel franchise, bringing together a number of characters from previous films such as Iron man and Captin America 
• Was popular due to social media, all famous actors and would be promoted through their social media 
• Grossed over $2.6 billion worldwide
• 2019 End Game was the highest-grossing film and highest of all time 
• Attracts all the target audiences 
• Advertising the marketing campaign through social media outlets
• Uses and gratification theory:  able to share the film

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• time restrictions on Instagram which you don't have on youtube
• Instagram shorter attention spam so would lose patience 
• constant with their hashtag 
• https://taodigitalmarketing.com/why-the-avengers-end-game-marketing-is-genius/​
• They have catered their marketing materials specifically to individuals  channels    

• To capitalize on the audience’s bereavement, Marvel has produced a series of images for social media juxtaposing the characters who survived with the ones who were snapped out of existence.  

• A very simple idea but one that builds up anticipation as to whether the dusted characters will return or not and drives huge engagement.

  

Functions:

Pinterest

• Pinterest is an American image sharing and social media service designed to enable saving and discovery of information on the World Wide Web, by using images, animated GIF,s and videos.
• Pinterest is a known platform, however, it is less used and popular than major platforms. This is because Pinterest is restricted in the content that can be released, which is why it is not used for promoting big productions. the platform is less versatile and is used more so by fans to post their own content in lien with avengers.
• Pinterest has a specific link to the movie Avengers Endmage as campaigns and posters are advertised when searching up the title 'Endgame'.  In addition to that mems are presented, from this, it provides snippets of the movie and conversations which engage the audience, as well as grabs their attention.  Lastly, another link is the merchandise shown this helps people remember the movie.

Tumblr

• Tumblr is an American microblogging and social networking website.  The service allows users to post multimedia and other content to a short-form blog.

Flickr

 

• Fickr is an American imaging hosting and video hosting service, as well as an online community.  It was created by Ludicorp in 2004 and has been popular with hosting high-resolution photos by amateur and professional photographers.
• Flickr is a less popular social media channel primarily due to the fact you are able to upload a limited amount of photos due to the capacity.  In addition to that, there are many more popular and relevant social media channels that are used which attract a wider target audience, such as Pinterest and Instagram.