Social Media: Purposes and Uses

 Social Media:  Purposes and Uses 

How do individuals use social media:

• used every day from their mobile phone or computer and a wide range of platforms 
• used for communication, enjoyment, and entertainment 
• used to showcase their life 

How do brands use social media:

• promoting their work/service/product
• use it to communicate to different target audiences 
• wide reach online - global
• can collaborate with other social media users and influencers to elevate their reach 
• using the platform as a method of distribution

synergy- two companies working together to produce something 

cross promotion- one company promotes their own products through their products (apple)