SECTION B

 SECTION B: Planning and Managing a Social Media Campaign 

• worth 30 marks 

Checklist:

• target audience 
• content 
• blended synergy 
• milestones and timelines 
• personnel 
• legal and ethical issues 
• feedback from audiences 

Aims, Purposes, and Targets of social media campaigns:

Target audience:

• Due consideration much too give to what the product interact is, what the aims are 
• One of the first facets of this is whether you are targeting a mass or niche audience
• If you get a niche audience to think about their subcultures, youth subculture is important in the digital age, subcultures are often defined by taste in music taste and clothing.  However, older people are increasingly adapt to accessing social media 

Subcultures:

-Social media does a lot more than allowing people to stay in touch, it enables you to connect with other people who share similar interests to you

-Subcultures differentiate themselves from the largest group as a whole, they offer a platform for people with similar backgrounds, lifestyles, professionals or hobbies to communicate and connect.  Storage and surprising subcultures in the world and social media platforms have squared the creation and regeneration of subcultures. 

Folksonomy:

-Whereby users of online and social media technology in order to position their content in other' web searches to aid collaboration and sharing of ideas.  Folksonomy can be helped to reinforce  

CASE STUDY-  ETSY 

-Etsy is an example of an online platform that has used social media to its advantage, partially by (initially, at any rate) targeting a niche/subculture audience- namely, hipster-types whoa re into crafts and vintage, Etsy is an online market place that allows them to share their work with others online, distinct from eBay, it's USP is that is a more friendly market place, users can command on other work and former closer bonds with clients and vendors